Darlene Higbee Clarkin, R.H.N.

CEO & Founder
How did Information Technology executive Darlene Higbee Clarkin, cofounder of points.com, the world’s first loyalty program currency exchange, get involved in holistic nutrition?
Already health-conscious, Darlene wanted to learn how to apply holistic approaches to enhance the medical care that family members were receiving, and to learn prevention strategies for maintaining optimal health.
But soon after enrolling in a Registered Holistic Nutritionist program, Darlene became passionate about finding a way to help everyone manage his or her health naturally.
The key lay in her business expertise gleaned from 30 years in the technology and loyalty program industries. As a big-picture thinker renowned for devising innovative technological solutions and leading large cross-functional teams of people to develop and deliver them, why not create online holistic nutrition services? Why not develop a series of mobile applications that are affordable and accessible to all? And why not provide an avenue for Registered Holistic Nutritionists to practice and reach more people?
Darlene has a mission to broaden public access to the knowledge and support of holistic nutritionists and related professionals working in cooperation with medical practitioners. She wants WholeLife Holistic Nutrition Inc. to be the bridge between holistic nutrition and western medicine.
I have worked with Darlene for a number of years, most recently in her role as CTO and member of the executive team of our public company, points.com. Darlene is a very passionate and committed individual in most everything she tackles in her business career. With a very strong work ethic, and a tremendous amount of street smarts, Darlene has a great ability to get things executed. myWholeLife is in good hands with Darlene at the helm.
I’ve had the pleasure of working closely with Darlene at both Canadian Airlines and Points International Ltd and she is the most passionate, dedicated and hard working professional I know. With myWholeLife, I’m sure Darlene will commit herself with the same passion and entrepreneurial spirit she has had with all of her ventures and deliver innovative nutrition and lifestyle solutions for her clients.



